John is Global Brand CX Director with the Digital Marketing Institute, linking brand and customer experience for global digital learning capabilities. He has developed strategy, customer experience and transformational brand ideas at clients and agencies. He has worked for British Airways in the UK and US in brand and loyalty, at Disney managing corporate alliances with Coca-Cola and American Express, and as Director of Business Development. At Lucasfilm, he was International Marketing Manager for 'Star Wars: Episode I'. More recently he has worked on payment technologies at Valista and Payzone and for Dublin Airport winning the Routes World Marketing Award.
