Marketing automation can help marketers manage time consuming and repetitive tasks to can focus on more strategic and creative tasks. Find out how to use marketing automation to save costs, increase efficiency and enhance customer experience. 

The Ultimate Guide to Marketing Automation

the-ultimate-guide-to-marketing-automation

[[p]]Marketing automation has proven to be a game changer for many marketing teams. It can help manage time consuming and repetitive tasks so marketers can focus on more strategic tasks.&nbsp;[[/p]]

[[p]]It can also help save costs, increase efficiency and lead to an enhanced [[a href="https://digitalmarketinginstitute.com/blog/what-is-customer-experience-cx" target="_blank"]]customer experience[[/a]].&nbsp;[[/p]]

[[p]]The evolution of [[a href="https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide" target="_blank"]]artificial intelligence (AI)[[/a]] is having an impact on automation as it helps speed up processes and drive personalization on platforms such as social media, chatbots and personal assistants like Amazon&rsquo;s Alexa.&nbsp;&nbsp;[[/p]]

[[p]]According to a report by Ascend2, the main goals for marketers using automation is to optimize their overall strategy (43%), improve data quality (37%) and identify ideal customers and/or prospects (34%).&nbsp;[[/p]]

[[p]]With so many benefits, it&rsquo;s crucial for marketers to understand the scope of marketing automation so they can leverage it to generate leads, nurture prospects and drive conversions.&nbsp;&nbsp;[[/p]]

[[p]]In this guide, we&rsquo;ll explain everything a marketing team needs to know about marketing automation, provide some tips on how to use it effectively and include some key [[a href="https://digitalmarketinginstitute.com/blog/what-are-the-best-ai-and-marketing-automation-tools" target="_blank"]]automation marketing tools[[/a]] you can use.&nbsp;[[/p]]

[[p]]So what exactly is marketing automation? Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your [[a href="https://digitalmarketinginstitute.com/blog/what-is-inbound-marketing" target="_blank"]]inbound marketing[[/a]] channels.&nbsp;[[/p]]

[[p]]Generally, these can include repetitive, albeit essential, tasks such as sending emails, social media, and managing contact information.[[/p]]

[[p]]When used correctly, marketing automation allows you to efficiently and effectively generate leads and nurture prospects at every stage of the customer journey, allowing you to drive more revenue and maximize [[a href="https://digitalmarketinginstitute.com/resources/glossary/return-on-investment-roi" target="_blank"]]ROI[[/a]] &ndash; all without having to sacrifice the quality of your work.&nbsp;[[/p]]

[[p]]Through the implementation of streamlined workflows, marketing automation can help you to achieve more, faster.[[/p]]

[[p]]Marketing automation is not a replacement for you or your skillset. It will simply enhance your existing capabilities.[[/p]]

[[p]][[em]]&ldquo;Automation is not about taking marketers&#39; jobs away from them. It&#39;s just about re-angling what marketers do&rdquo;.[[/em]] - Cathal Melinn on a [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-066-2023-trends-in-digital-marketing-dmi" target="_blank"]]DMI&nbsp; podcast[[/a]].[[/p]]

[[p]]Marketing automation has many uses across a range of digital marketing channels. The three most common uses of automation according to Ascend2&rsquo;s report are email marketing (63%), social media management (50%) and paid ads (40%).&nbsp;[[/p]]

[[p]]Working with the right marketing automation platform and approach, you will see a healthy return on marketing investment ([[a href="https://digitalmarketinginstitute.com/resources/glossary/return-on-marketing-investment-romi" target="_blank"]]ROMI[[/a]]).[[/p]]

[[p]]Here we look at the&nbsp; benefits of using marketing automation tools and making them a key part of your ongoing marketing&nbsp; strategy.[[/p]]

[[p]]The right marketing automation platform and strategy will inspire better communication between your sales and marketing department.[[/p]]

[[p]]Increasingly, the role of sales and marketing is seeing a colossal level of crossover, such as within [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-066-successful-social-selling-julieatherton-seangallagher" target="_blank"]]social selling[[/a]].&nbsp;[[/p]]

[[p]]Marketing automation tools offer sales enablement features that empower marketing teams to enhance their lead nurturing efforts with targeted campaigns, content, and communications.[[/p]]

[[p]]Another key benefit of marketing automation is its ability to save time and lower operational costs.&nbsp;[[/p]]

[[p]]Not only can these intuitive tools automate certain repetitive tasks, giving marketers time to invest in more creative or profit-boosting activities, but some platforms also serve up valuable pockets of data.[[/p]]

[[p]]Automated processes will take care of customer communications, lead nurturing, content scheduling, social media management, [[a href="https://digitalmarketinginstitute.com/blog/what-is-market-research" target="_blank"]]market research[[/a]], analytics; practically any task that doesn&rsquo;t require active human involvement. Implementing automation can, therefore, lead to increased productivity and better efficiency for your business.[[/p]]

[[p]]Insights based around marketing campaign success rates, engagement, and consumer behavior ultimately lower costs as they offer the intelligence to continually optimize your activities, making them more financially efficient in the process.[[/p]]

[[p]]Expanding on the last point: when team members have the time to focus on their core tasks, it makes them more productive. In turn, projects are delivered faster, without the need for investment in extra staff.[[/p]]

[[p]]Automation removes the drain of repetitive tasks, allowing you to get the most out of specialists. With this saving, your business can reallocate the [[a href="https://digitalmarketinginstitute.com/resources/toolkits/digital-marketing-budgets-toolkit" target="_blank"]]marketing budget [[/a]]&nbsp;back into campaigns to see more returns.[[/p]]

[[p]]Being efficient with allocation is particularly important as budgets are falling. According to Gartner&rsquo;s Annual CMO Spend Survey, average marketing budgets have fallen to 7.7% of company revenue, down from 9.1% in 2023 meaning that [[em]]&lsquo;CMOs are living in an era of less&rsquo;[[/em]].&nbsp;[[/p]]

[[p]]A solid marketing automation platform will give you the power to monitor and target your audience with pinpoint precision.[[/p]]

[[p]]Armed with autonomous technology, such tools can track real-time data or monitor engagement and behaviors with minimal human input. In doing so, it&rsquo;s possible to create more targeted, personalized communications across channels at the times where specific audience segments are likely to engage the most.&nbsp;[[/p]]

[[p]]For example, for an event like [[a href="https://digitalmarketinginstitute.com/blog/8-inspiring-black-friday-campaigns" target="_blank"]]Black Friday[[/a]] many customers are seeking promotions and deals. This is the perfect time to create highly targeted emails that use past behavior to segment lists and send out tailored communications.&nbsp;&nbsp;[[/p]]

[[p]]The result? A consistently healthy ROI and increased customer loyalty.[[/p]]

[[p]]Without consistent branding across channels, you will become less recognizable to prospective customers. Strong branding is one of the cornerstones of marketing success and by using marketing automation to your advantage, you will remain consistent across the board.[[/p]]

[[p]]Marketing automation tools are effective at retaining a specific style with visuals, content, and communications across all key marketing channels which, in turn, will help you boost your brand reputation in a saturated digital space.[[/p]]

[[p]]In a [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-069-why-is-branding-important-jasonbyer-crowdspring" target="_blank"]]DMI podcast[[/a]], Jason Byer, former Head of Marketing &amp; Partnerships at Crowdspring gave some advice on how to build a brand or do a rebrand:[[/p]]

[[ul]]
	[[li]]Look at other brands out there, not just your obvious competitors, and see who is offering a solution to a user&#39;s core problem[[/li]]
	[[li]]Doing nothing is often a solution to a problem[[/li]]
	[[li]]Think about where you can be different[[/li]]
	[[li]]Start the [[a href="https://digitalmarketinginstitute.com/resources/toolkits/guide-to-content-ideation" target="_blank"]]creative process[[/a]][[/li]]
[[/ul]]

[[p]]Now that we&rsquo;re up to speed with the benefits, we&rsquo;re going to look at a variety of marketing automation platforms.[[/p]]

[[p]]This selection of marketing automation software is&nbsp; designed to drive insight and efficiency, leading to progressively better promotional outcomes in the process.[[/p]]

[[p]]Get Response is a marketing automation platform that was originally focused on [[a href="https://digitalmarketinginstitute.com/blog/the-ultimate-email-marketing-guide-for-beginners" target="_blank"]]email marketing[[/a]]. But now, this savvy piece of marketing automation software has a far more agile and integrated automation setup.&nbsp;[[/p]]

[[p]]With Get Response, you can organize workflows with an intuitive drag and drop menu that&rsquo;s based on a trio of parameters: conditions, actions, and filters. The workflows system responds to subscribers&rsquo; specific needs, so segmentation is smooth and simple &ndash; you can even add filters to subscriber lists to assist with your targeting efforts.[[/p]]

[[p]]The platform&rsquo;s accessibility&nbsp; and scalability allow you to maintain the same systems even if your business grows or shrinks. It&rsquo;s also compatible with ecommerce sales, and comes with a&nbsp; landing page builder tool and video tutorials.[[/p]]

[[p]][[a href="https://customer.io/" target="_blank"]]Customer.io[[/a]] offers everything you need to customize, target, and test your messaging based on how consumers interact with your business.&nbsp;[[/p]]

[[p]]It&rsquo;s a specially triggered messaging system that connects emails based on customer behavior and specific target audiences. The platform integrates&nbsp; with a range of mobile interfaces, serves up real-time data, and boasts a high level of interactivity with audiences.&nbsp;[[/p]]

[[p]][[em]]&ldquo;Customer.io has helped the DMI create highly personalized and automated customer journeys, delivering the right message at the right time across multiple channels,&rdquo; [[/em]]said Anna Flynn, Martech Manager at DMI. &nbsp;[[em]]&ldquo;Its advanced segmentation and workflow features enable us to connect with our members in a more personalized and timely manner, improving customer retention and boosting conversion rates.&rdquo;[[/em]][[/p]]

[[p]]MailChimp is one of the most popular and affordable marketing automation options out there, and it&rsquo;s consistently one of the best-rated, particularly by small businesses.&nbsp;[[/p]]

[[p]]As MailChimp has perfected email strategy down to the finer details, this is really its core strength. So, if you have colossal lists and not many additional automation processes needed, and work on a tight budget, this could be the tool for you.[[/p]]

[[p]]That said, MailChimp now has a full suite of automation tools that work smoothly and integrate seamlessly with other platforms.&nbsp;[[/p]]

[[p]]An accessible tool for social media marketing, Hootsuite is one of the world&rsquo;s most popular automation platforms.[[/p]]

[[p]]To get maximum value from Hootsuite, there is a bit of a learning curve, but if you put the time in, you&rsquo;re likely to reap great rewards. You can consolidate all of your social media platforms into Hootsuite, gaining deep-dive audience insights and scheduling a range of targeted content in the process.[[/p]]

[[p]][[a href="https://contentstudio.io/" target="_blank"]]ContentStudio[[/a]] is another go-to automation tool for social media management. This powerful all-in-one tool is designed for brands, agencies, and marketers looking to stay organized while earning consistent audience growth across channels.[[/p]]

[[p]]Here you can visually map out your social media strategy while scheduling content and automating your social media communications. Used by the likes of Decathlon, Unilever, and New York University, this is a trusted marketing automation tool that yields positive results.&nbsp;[[/p]]

[[p]]Before implementing automated marketing processes, it&rsquo;s important to establish a workflow. This allows your team to prepare for new processes and ensures that automation yields the best results for your brand.&nbsp;[[/p]]

[[p]]There are four key steps to complete:[[/p]]

[[p]]Look for your team&#39;s most repetitive marketing tasks. This is where you&rsquo;ll find the biggest gains from automation.&nbsp;[[/p]]

[[p]]As we mentioned, simply automating response emails, for example, can substantially reduce the administrative burden on your team. Plot out all of your current marketing tasks, and pick out those which are both time-consuming and compatible with automation.[[/p]]

[[p]]There are infinite choices when it comes to automation software. Filtering the best ones can be a challenge &ndash; particularly when starting out.&nbsp;[[/p]]

[[p]]We&rsquo;ve covered a few of the most commonly used platforms, but there may be software that is specifically tailored to your industry.&nbsp;[[/p]]

[[p]]Expand your research to check this before you commit long-term. Most platforms offer a free trial, which gives you a chance to test the software in your unique setting, and evaluate which is the best fit.[[/p]]

[[p]]Although automation immediately makes marketing more efficient, the introduction of new software and processes requires an investment in training for applicable staff.&nbsp;[[/p]]

[[p]]In our recent research [[a href="https://digitalmarketinginstitute.com/resources/ebooks/global-digital-skills-training-report-insights-from-corporate-leaders" target="_blank"]]&nbsp;&lsquo;2024 Global Digital Skills &amp; Training Report: Insights from Corporate Leaders&rsquo;[[/a]], 36% of respondents identified martech and marketing automation as a skills gap.&nbsp;[[/p]]

[[p]]So it&rsquo;s important for team members to understand how automation fits into their working day, and how their role might be refocused.&nbsp;[[/p]]

[[p]]Emphasize the benefits and give staff an opportunity to thoroughly test out new systems, while acknowledging any concerns they might have.&nbsp;[[/p]]

[[p]]Implementing automation is not the end of the story. We recommend a periodic review of what&rsquo;s working well, what could be improved, and the impact of automation on key metrics such as lead generation, conversions or sales.&nbsp;[[/p]]

[[p]]This monitor and evaluate approach allows you to make appropriate adjustments at the right time.[[/p]]

[[p]]These marketing automation examples demonstrate the power of working with the right tools and adopting the strategy can boost brand awareness and accelerate business growth.[[/p]]

[[p]]One of the reasons for Airbnb&rsquo;s impressive rates of growth is its commitment to emerging technologies&mdash;including marketing automation.[[/p]]

[[p]]Airbnb uses marketing automation for some key functions:[[/p]]

[[ul]]
	[[li]][[strong]]Drive personalization[[/strong]] - Airbnb uses user data, such as search history, preferences, location, and browsing patterns to offer recommendations that will appeal to each consumer.&nbsp;[[/li]]
	[[li]][[strong]]Create targeted ads[[/strong]] - By analyzing customer data, marketing automation can be used to deliver targeted ads to drive conversions.&nbsp;[[/li]]
	[[li]][[strong]]A/B testing[[/strong]] - Marketing automation helps Airbnb use [[a href="https://digitalmarketinginstitute.com/resources/toolkits/a-b-testing-tool" target="_blank"]]A/B testing[[/a]] to optimize campaigns and user experience by testing different marketing strategies, site designs, and user flows.&nbsp;&nbsp;&nbsp;&nbsp;[[/li]]
	[[li]][[strong]]Content creation[[/strong]] - Analyzing user data and travel trends can help Airbnb [[a href="https://digitalmarketinginstitute.com/resources/ebooks/how-to-create-great-digital-marketing-content" target="_blank"]]develop content[[/a]] that resonates with its target audience and taps into search intent.[[/li]]
[[/ul]]

[[p]]This savvy move by Airbnb has created a self-sustaining eco-system designed to scale, helping the brand retain its position as leaders in their field.[[/p]]

[[p]][[strong]]Read:[[/strong]] [[a href="https://digitalmarketinginstitute.com/blog/airbnb-welcoming-the-world-transforming-travel" target="_blank"]]How Airbnb has transformed travel[[/a]][[/p]]

[[p]]With so much branded content to manage, publication BuzzFeed uses automation to schedule social media communications while driving maximum efficiency across marketing channels.[[/p]]

[[p]]Recently, BuzzFeed has used marketing automation to help create, optimize, and serve optimized paid ads to specific segments of its audience.[[/p]]

[[p]]This use of&nbsp; automation resulted in BuzzFeed&#39;s programmatic ad revenue growing 9% year over year to $17.3 million in 2024 according to [[a href="https://digiday.com/media/media-briefing-publishers-q3-earnings-show-revenue-upticks-despite-election-ad-pullback/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss#:~:text=One%20bright%20spot%20for%20DDM,over%20year%20to%20%2417.3%20million." target="_blank"]]Digiday[[/a]].&nbsp;[[/p]]

[[p]]When it comes to innovation, the [[a href="https://digitalmarketinginstitute.com/blog/the-unstoppable-success-of-netflix" target="_blank"]]success of Netflix[[/a]] is often mentioned as a touchstone. One of the key drivers of the brand&rsquo;s streaming market domination is its commitment to creativity, customization, and operational efficiency.[[/p]]

[[p]]To drive a far more personalized experience, Netflix uses marketing automation to create customized landing pages for its audience based on their specific preferences and behaviors.&nbsp;[[/p]]

[[p]]This is also pivotal for the brand&rsquo;s industry-leading recommendation system, a tool that influences around 80% of user viewing patterns on the platform.[[/p]]

[[p]]AI is in many ways, the driving force behind the world&rsquo;s best marketing automation tools. The technology helps marketers automate and optimize tasks that would otherwise be time-consuming, and expensive - you just have to look at some [[a href="http://digitalmarketinginstitute.com/blog/examples-of-ai-in-marketing-automation"]]examples of AI in automation[[/a]] to see what we mean.[[/p]]

[[p]]According to Statista, the market for artificial intelligence in marketing is expected to grow to more than $107 billion by 2028.[[/p]]

[[p]]Marketing automation is essentially a brand of AI and as autonomous technologies have become more accessible, a wealth of&nbsp;[[a href="https://digitalmarketinginstitute.com/blog/what-are-the-best-ai-and-marketing-automation-tools" target="_blank"]]AI tools[[/a]] have emerged from the digital woodwork.[[/p]]

[[p]]Platforms like [[a href="https://digitalmarketinginstitute.com/blog/an-introduction-to-chatgpt-prompting-for-digital-marketers" target="_blank"]]ChatGPT, Google&rsquo;s LM Notebook or Claude[[/a]]&nbsp;are constantly evolving to help brainstorm and generate content. The&nbsp; applications are broad and varied with the AI models able to write computer programs, compose music along with answering test questions and simulate a chat room.[[/p]]

[[p]]To reap maximum rewards from marketing automation tools and strategies, here are some practical tips to consider.[[/p]]

[[p]]There&rsquo;s no overstating the importance of knowing your audience inside and out. Establish their average demographic profile, their location, interests, and habits. What do they want to see?&nbsp;[[/p]]

[[p]]Creating a [[a href="https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-defining-buyer-personas" target="_blank"]]buyer persona[[/a]] can really help you to target your audience in a meaningful way, and deliver content that actually makes an impact.[[/p]]

[[p]]Your narrative voice is an important component of the relationship your company builds with its audience. Depending on the target demographic, you may opt for a tight, corporate tone, or something more warm and conversational.&nbsp;[[/p]]

[[p]]Once your brand has found its voice, stick with it &ndash; otherwise, your audience will find the switches jarring and off-putting.[[/p]]

[[p]]Even though robots are sending out your emails, the content needs the flair of a human creator. Design communications and [[a href="https://digitalmarketinginstitute.com/blog/how-to-write-a-marketing-email" target="_blank"]]write marketing emails[[/a]]&nbsp;so the recipient believes it&rsquo;s been crafted just for them.[[/p]]

[[p]]Don&rsquo;t get stuck in a content rut! If leads see the same thing, week after week, they will lose interest in your brand. Switch formats, [[a href="https://digitalmarketinginstitute.com/blog/how-to-use-images-in-your-digital-marketing" target="_blank"]]refresh your images[[/a]], be bold and unique, and most importantly &ndash; give your audience a reason to continue engaging with you.[[/p]]

[[p]]Trends are transient, but if you embrace them at the right time, it can get you noticed by prospective customers. Be tactful in your approach; you don&rsquo;t have to spin every trend, just the ones that are relevant to your brand.[[/p]]

[[p]]Your company may already be undertaking [[a href="https://digitalmarketinginstitute.com/resources/toolkits/a-b-testing-tool" target="_blank"]]A/B testing[[/a]] as part of your evaluation of marketing campaigns, but automating the process is hugely beneficial. As well as time savings, automated A/B testing delivers real-time data about the impact of your marketing content &ndash; allowing you to make quick adjustments where needed.[[/p]]

[[p]]Training and open communication are vital to the successful implementation of automated processes. Instead of something to be feared, frame automation as a process to embrace, with tools that allow your team to focus less on the superfluous, and more on the talents you hired them for.[[/p]]

[[p]]Ultimately, the success of automation depends on how your customers react to it. Gather meaningful data throughout the process, using customer experience mapping, to establish feedback at major touchpoints.&nbsp;[[/p]]

[[p]]This allows you to make tweaks to your approach and integrate new automations where they will be helpful. It&rsquo;s important to note that automation is only beneficial so long as you&rsquo;re seeing results with the end consumer and your bottom line. If you&rsquo;re not seeing the analytics you&rsquo;d like,mix things up a little.[[/p]]

[[p]]There&rsquo;s no better or faster way to break into the digital industry than with a digital marketing certification. DMI&rsquo;s certified [[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]Professional Diploma in Digital Marketing[[/a]] will teach you the fundamentals of digital marketing, show you how to leverage AI in your marketing activities and simple ways to cultivate soft skills. You&rsquo;ll also explore key channels such as email marketing, social media, SEO, content marketing, and display and video advertising to execute successful marketing campaigns in any industry.[[/p]]

[[p]][[br /]]
&nbsp;[[/p]]

[[p]]So what&rsquo;s an example of how it can be used in an email workflow?[[/p]]

[[ul]]
	[[li]]
	[[p]][[strong]]Step 1 [[/strong]]- Imagine a user visits your website and downloads a brochure or [[a href="https://digitalmarketinginstitute.com/blog/how-to-create-data-capture-content" target="_blank"]]data capture[[/a]] asset like an ebook for a particular product or service.[[/p]]
	[[/li]]
	[[li]]
	[[p]][[strong]]Step 2 [[/strong]]- Their contact details are sent to your Customer Relationship Management (CRM) platform. From here, you can access information on this lead&rsquo;s history and interactions with your company.[[/p]]
	[[/li]]
	[[li]]
	[[p]][[strong]]Step 3[[/strong]] - An email is then sent to them, thanking them for downloading the asset.&nbsp; The content is personalized based on the information you have regarding the user.[[/p]]
	[[/li]]
	[[li]]
	[[p]][[strong]]Step 4[[/strong]] - Follow-up [[a href="https://digitalmarketinginstitute.com/blog/a-practical-guide-to-the-top-email-marketing-platforms-automation-tools" target="_blank"]]emails can be sent automatically[[/a]] to that same user, all based on their previous actions and interactions with your company, and featuring tailored calls-to-action.[[/p]]
	[[/li]]
[[/ul]]

[[p]]In this way, marketing automation can help you to easily nurture a lead with minimal exertion, and increase the chances of a [[a href="https://digitalmarketinginstitute.com/resources/glossary/conversion" target="_blank"]]conversion[[/a]].[[/p]]

[[p]]Marketo Engage is an AI-powered marketing automation platform from Adobe that helps marketers and sellers scale personalized buyer engagement and grow pipelines and revenue.&nbsp;[[/p]]

[[p]]It has a number of useful features which include:&nbsp;[[/p]]

[[ul]]
	[[li]][[strong]]Profiles and audience[[/strong]] - help to build customer segments with automated capture and continuous enrichment of lead- and account-level customer profiles.[[/li]]
	[[li]][[strong]]Omnichannel engagement [[/strong]]- You can automate across channels such as email, web, mobile, chat, webinars, digital advertising and more.&nbsp;[[/li]]
	[[li]][[strong]]Tailored content -[[/strong]] Use AI to create tailored and personalized content for your audiences.&nbsp;[[/li]]
	[[li]][[strong]]Align marketing and sales[[/strong]] - Connect to your CRM and use lead scoring.&nbsp;[[/li]]
	[[li]][[strong]]Analyze and track campaigns [[/strong]]- Create dashboards and use custom reporting, and multi-touch attribution to get deep insights into your campaigns.&nbsp;&nbsp;[[/li]]
[[/ul]]

[[p]]Active Campaign describes itself as [[em]]&ldquo;an intelligence marketing automation platform that can help build frictionless customer experiences that delight your audience and drive growth.&rdquo;.[[/em]][[/p]]

[[p]]The platform offers hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder.&nbsp;[[/p]]

[[p]]It covers email marketing, SMS marketing, social and ad audiences and forms. Active Campaign also enables split testing and dynamic content creation to drive personalization.[[/p]]

The Ultimate Guide to Marketing Automation

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