Our April Team Talk was streamed live on Facebook and YouTube and hit a note of interest with many people keen to know how to check their online reputation. Sean helps our students every day, across all our courses, including the Social Media Marketing Course and Advanced Course in Digital Marketing.
Online Reputation Management (ORM) is all about monitoring and managing your brand’s reputation across the web. Let’s look below at 4 key areas:
Check for competitors who are advertising “against” your brand. Comparative Advertising. Below is an example from Wendy's.
Earned media includes:
Shared Media refers to any content posted to social media regarding your brand.
Social Listening is key for tracking mentions of your Brand on other business pages. Learn more about Social Listening in this lesson.
Personal user accounts that negatively portray your business also need consideration.
Examples of Owned Media include your Website, Blog, Podcast, Whitepaper, Webinars etc
It has an impact on buying decisions
EWOM - Online version of word-of-mouth
There is no “Delete” button for negative reviews
It's a chance to get valuable feedback
1) You’ll get more customers.
2) It helps your local SEO.
3) It improves your branding.
Brand Monitoring and Auditing
Establish an Online Reputation Management Strategy
Have a Crisis Management Strategy in Place
Dominate SERPs for Brand Searches
Encourage Positive Reviews Online
Respond to Negative Online Reviews
Use the DMI's Online Reputation Management Toolkit to get into all the details of checking and fixing your online presence. It can be applied to help you with your personal profile as well as that of your brand.