We were delighted to be joined by Neal Schaffer to discuss the Influencer Marketing Blueprint. Neal is one of the top speakers in the world on influencer marketing and one of DMI's Global Industry Advisory Champions. 

As Neal says at the beginning: you should forget everything you know about the subject and sit back and listen with fresh eyes to Neal's expertise and insights.

He covers four key points:

1. Why you should be leveraging influencers
2. Why influencer marketing is the ultimate social media growth hack
3. A new way of thinking about who might be an appropriate influencer
4. The many ways you can work with influencers to generate business value

Here's some feedback from our attendees from around the world:

• Godfrey: Very educative and insightful. I will definitely revise my organisation's Digital Marketing Strategy to incorporate Influencer Marketing.
• Mary: I have a small business and also work part time for another unrelated business...  I have been learning all I can and adding the marketing ideas to my own business as a test before I share with him. 
• Kassandra: A wealth of information
• Christiane: Good insights from a very knowledgeable speaker.

Please note that we are unable to present a copy of Neal's presentation in this instance.

You can also listen to the webinar on audio below: