In this webinar, DMI expert Clark Boyd presented some refreshing insights into how to grow and retain your customers using your customer data in this redefined landscape and get results. He covered:
- Customer journey frameworks: the funnel, personas, and "the messy middle"
- Core customer behaviors
- Five strategies for success: Access - Engage - Customize - Connect - Collaborate
The Q&A Session starts at 1:01:52
The webinar presentation can also be viewed and downloaded.
We had some more great feedback our audience. Our most highly-registered webinar to date:
- Very knowledgeable, great tools - thank you :o)
- Very interesting topic, fabulous content, great speaker. I'm a fan of frameworks myself so I could relate to the speaker.
- Great topic, great webinar lesson. Loved the instructional approach Clark has. Very thorough.
- Thank you! Awesome speaker, and webinar. Hello from Toronto.
- @Clark and @all, awesome takes. Thanks a lot for this great session. 5 stars ***** 😉
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