Mar 23, 2021

Webinar: Strategies for the New Customer Journey

Clark Boyd photo

byClark Boyd

Posted on Mar 23, 2021

In this webinar, DMI expert Clark Boyd presented some refreshing insights into how to grow and retain your customers using your customer data in this redefined landscape and get results. He covered:

  • Customer journey frameworks: the funnel, personas, and "the messy middle"
  • Core customer behaviors
  • Five strategies for success: Access - Engage - Customize - Connect - Collaborate

The Q&A Session starts at 1:01:52

The webinar presentation can also be viewed and downloaded.



We had some more great feedback our audience. Our most highly-registered webinar to date:

  • Very knowledgeable, great tools - thank you :o)
  • Very interesting topic, fabulous content, great speaker. I'm a fan of frameworks myself so I could relate to the speaker.
  • Great topic, great webinar lesson. Loved the instructional approach Clark has. Very thorough.
  • Thank you! Awesome speaker, and webinar. Hello from Toronto.
  • @Clark and @all, awesome takes. Thanks a lot for this great session. 5 stars ***** 😉

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Clark Boyd photo
Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly) Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.