Webinar: Is Zero-Party Data the Future of Marketing?

by Clark Boyd

Posted on Dec 9, 2021

Webinar: Is Zero-Party Data the Future of Marketing?

Zero-party data is information that customers willingly and proactively give to brands, typically in the form of preferences and purchase intentions. It will become even more important in 2022 as marketers move away from third-party data and towards closer customer relationships and full personalization. 

This webinar covers all you need to know about zero-party, how marketers can capture this valuable currency, and the brands already getting it right today such as Tide, BDC, Yelk, the New York Times, and the innovative wine app Tastry 

You can also view and download the presentation

Some feedback from the webinar: 

  • Timely topic well explained. Top notch presentation. Thanks.
  • Clark Boyd was fascinating and made the topic interesting- you can really tell that he is passionate about his work but also makes it interesting for other people.

 

The Q&A session begins at 00:46:12

The zero-party data playbook: https://www.octaneai.com/playbook How to collect zero-party data: https://ecommercefastlane.com/how-to-collect-zero-party-data-with-examples/ Collect zero-party data on Shopify: https://lucid.nz/superpowers/collect-zero-party-data Personalization platforms: Dynamic Yield: https://www.dynamicyield.com/ Emarsys: https://emarsys.com

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Clark Boyd

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.

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