Dec 9, 2021
Zero-party data is information that customers willingly and proactively give to brands, typically in the form of preferences and purchase intentions. It will become even more important in 2022 as marketers move away from third-party data and towards closer customer relationships and full personalization.
This webinar covers all you need to know about zero-party, how marketers can capture this valuable currency, and the brands already getting it right today such as Tide, BDC, Yelk, the New York Times, and the innovative wine app Tastry
You can also view and download the presentation.
Some feedback from the webinar:
The Q&A session begins at 00:46:12
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