In this webinar, you'll learn how to craft written content for your website that enhances the user experience and really tells the story of your brand. Engaging your customers, and really winning them over, means offering an intuitive, easy-to-browse digital experience.
Lorraine covers the importance of customer insights in crafting the right tone and language, how to organise your content into easily discoverable sections and how to make your titles pop. She also looks at the copywriting process, sharing tips on how to categorize, streamline and finetune your copy so that it drives conversion goals on your website.
You can also view and download her presentation.
This content is available to Power Members only.
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