Webinar: How to Write for Online Audiences

by Lorraine Griffin

Posted on Nov 18, 2021

Webinar: How to Write for Online Audiences

In this webinar, you'll learn how to craft written content for your website that enhances the user experience and really tells the story of your brand.  Engaging your customers, and really winning them over, means offering an intuitive, easy-to-browse digital experience.

Lorraine covers the importance of customer insights in crafting the right tone and language, how to organise your content into easily discoverable sections and how to make your titles pop. She also looks at the copywriting process, sharing tips on how to categorize, streamline and finetune your copy so that it drives conversion goals on your website.

Some other resources Lorraine mentioned are Behance and Helen Dibble's website, Other resources within the DMI library are listed below.

You can also view and download her presentation

Some feedback from our attendees around the world:

  • it confirmed a lot of what I was thinking, and gave me tools to guide our in-house writer.
  • A truly valuable session. DMI has done and continues to do a wonderful job. 
  • I am so glad to be a part of this organization. Lots of helpful, relevant content and information.
  • Excellent and very knowledgeable speaker who was generous in sharing her experience, tips, insights and views. Thank you so much for the very valuable session.
  • Great job as always. I appreciate the additional resources offered and prompt answers in the chat/questions.
  • Thank you so much for sharing your knowledge. God bless all of you, MyDMI Team and Speaker!
  • I always appreciate professionals who take time away from business to teach.

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Lorraine Griffin

Lorraine Griffin is a digital consultant with over 20 years of experience specializing in digital strategy, content marketing and branded content. Her journalistic background helps her work on content marketing and content for, among others, Bank of Ireland, Three Ireland, the Irish Tourism Board, and as a consultant with brands like Bord Bia, Smurfit, IEDR, Buy and Sell, Boxever, and Social Talent. Lorraine can be found on LinkedIn.
 

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