Oct 9, 2020

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Webinar: How to Run a Content Audit Analysis

Content Marketing - What's Working? What isn't Working?

The answer is in the detail - which you'll find in your data.

Whether your content marketing efforts are done solo or whether you have a team to assist - it's almost impossible to make any high-value strategy move without data.

There are a variety of free and paid tools that can help you run content and audit data analysis - helping you separate the right from the wrong.

In this webinar, Kelsey Jones (Founder of SixStories and Editor-In-Chief at NeilPatel.com) will discuss:

  • What a content audit is and how it can help your website traffic.
  • Through pulling data from various tools and resources, we will be able to see:
  • Where you have gaps in your content (helping you come up with content topic ideas)
  • Which of your posts have lost the most traffic (and how to fix it)
  • What topics or services you should focus on next in order to take your website/blog to the next level
  • With actionable steps and examples, it's possible to get ahead of the competition by optimizing your current content and preparing for what your target audience expects next.

You can also view the slides from the presentation

CPD Credits

CPD-registered members are entitled to claim 0.5 points for viewing this pre-recorded webinar. Join our live webinar next time and you can be eligible for 1 CPD point. Learn more about CPD.


Kelsey Jones
Kelsey Jones

Kelsey is a digital marketing consultant, speaker and writer who owns Six Stories, a digital marketing agency focused on content in social media and SEO. Kelsey was the head editor at Search Engine Journal for three years and has worked with Yelp, Contour Living, Bounty and Gazelle.