Webinar: Brand Storytelling - Should Digital Marketers Lead with the Heart or the Head?

In this webinar, our subject matter expert Ekaterina Walter looks at the complex question of whether the heart or the head should drive Brand Storytelling.

Ekaterina walks us through marketing campaigns and weighs up both the emotional and factual considerations.

This webinar is valuable for anyone involved in forming digital marketing strategies, both for big brands and smaller companies. 

You can also view the presentation slides from the webinar (power members only). Click here.