May 10, 2019

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Webinar: The Rise of Conversational Marketing

Our popular series of webinars continues this month with this week's interesting interactive presentation from the conversational marketing agency, Drift. Speaking live from San Francisco, Mark Kilens and Colleen Koslosky talked us (and each other) through the usefulness of this paradigm of marketing for B2B in particular. 

If you missed the webinar, or just want to watch it again, we've put it here on the site for you to enjoy. 

Some feedback from the over 100 attendees:

Katherine: "the Webinar was very engaging and I learnt about conversational bots."

Riaan: "it gave a broad view of the topic and added value of what can be done with Conversational Marketing." 

Benjamin: "the webinar really helped me to know how conversational marketing can help to intimate your potential customers and engage them there by enhance your conversion."

Kim: "It was a great intro into the subject, which I .. need to delve into a little more, but now I have understanding and direction."

 

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Mark Kilens
Mark Kilens

Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, Mark Kilens created the HubSpot Academy and lead their global team. Having joined HubSpot in 2010 as an Inbound Marketing Consultant, Mark saw the need to create an environment where people never stop learning, he built the HubSpot Academy from the ground up, and in doing so, has educated hundreds of thousands of digital marketing and digital selling professionals around the world. Mark brings his in-depth knowledge and experience in digital marketing and education to the Digital Marketing Institutes Global Industry Advisory Council.