Team Talk: How to best utilize LinkedIn?

In this DMI TeamTalk we run through best practices for your company page on LinkedIn.

We cover the need-to-know information such as managing your business page and optimizing your rank for Linkedin searches as well as tactics for experienced members such as tips for Linkedin paid ads and how to make the best use of LinkedIn Analytics.

Why should you improve your LinkedIn presence?

  • 50% of LinkedIn members report they are more likely to buy from a company they engage with on Linkedin.
  • 93% of B2B Marketers consider LinkedIn to be the most effective site for lead generation.
  • 80% of LinkedIn members want to connect with companies to enhance their decision making.

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Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.

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