Oct 18, 2023
There are two main categories for reporting in Google Analytics 4. These enable you to understand website user interactions and traffic sources.
In this walkthrough, we’ll look in detail at User Reports to explore who is coming to your website.
Pro Tip: Check out our walkthrough on Aquisition Reports to see how you can learn about how users are coming to your site.
The User reports in your GA4 dashboard provide insights into ‘who’ the people are on your site and using your mobile app. With information such as the locations where people visit and buy, the devices they use, and their age and gender, you can gain insights into who your users and customers are, and then you can optimize your campaigns and website or app according to these customers’ needs as a way to drive performance.
The Demographics report can help your configure your campaigns on paid social, paid search, and so on, by choosing the locations and demographic data that reflects your most valuable customers. It looks at:
The Technology report enables you to view information about devices your visitors use (mobile, desktop tablet, smart TV, and so on), web browser types, screen resolution and operating systems.
This content is available to Power Members only.