Sep 21, 2023
There are two main categories for reporting in Google Analytics 4. These enable you to understand website user interactions and traffic sources.
In this walkthrough, we’ll look in detail at Acquisition Reports to explore what brings users and traffic to your website.
These reports in GA4 are useful as they try to show the effect of top-of-funnel activity that brings prospective customers to your website to do their initial browsing. Universal Analytics didn’t show this data, as it was measuring site traffic or sessions; it would show user totals but not how they first visited the site. While there were some first user touchpoint data in the Multichannel Funnels report in Universal Analytics, the GA4 First User Acquisition reports are a lot more helpful for showing you the channels that introduce your website to your audience. With this information, you can plan more effective new customer acquisition campaigns.
Acquisition Overview allows you to access all standard reports and reports from other Google tools that you link to. These reports include:
This content is available to Power Members only.