Today we are bringing you a short, user-friendly video tutorial covering the fundamentals of Google Analytics (GA). 

This guide, from the Digital Marketing Institute's YouTube channel, provides key information and practical steps for using the platform. 

It is ideal material for getting started with GA as part of your professional digital marketing efforts, or simply to learn more about it while undertaking study. 

The tutorial covers some of the most important features of GA, including the following areas: 

• Where to find the code/tag in GA
• GA account structure
• How to find the code on a website
• How to check if the tag is working

This is all explained with an on-screen walk-through which is easy to follow. 

Just play the video below to watch the tutorial.

About Google Analytics

The global leader in web analytics, GA "helps you understand how people use your sites and apps, so you can take action to improve their experience". 

The platform tracks and reports website traffic data, providing a wide range of metrics on content, audience, conversions, and more. 

You can access the platform and get started with it here.

• For lots more videos on all aspects of digital marketing, you can access and subscribe to the Digital Marketing Institute YouTube channel here.