Nov 14, 2018
Today we are bringing you a short, user-friendly video tutorial covering the fundamentals of Google Analytics (GA).
This guide, from the Digital Marketing Institute's YouTube channel, provides key information and practical steps for using the platform.
It is ideal material for getting started with GA as part of your professional digital marketing efforts, or simply to learn more about it while undertaking study.
The tutorial covers some of the most important features of GA, including the following areas:
This is all explained with an on-screen walk-through which is easy to follow.
Just play the video below to watch the tutorial.
The global leader in web analytics, GA "helps you understand how people use your sites and apps, so you can take action to improve their experience".
The platform tracks and reports website traffic data, providing a wide range of metrics on content, audience, conversions, and more.
You can access the platform and get started with it here.