Video Tutorial: Google Analytics Fundamentals

video-tutorial-google-analytics-fundamentals

[[p]]Today we are bringing you a short, user-friendly video tutorial covering the fundamentals of Google Analytics (GA).&nbsp;[[/p]]

[[p]]This guide, from the Digital Marketing Institute&#39;s&nbsp;[[a href="https://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube channel[[/a]], provides key information and practical steps for using the platform.&nbsp;[[/p]]

[[p]]It is ideal material for getting started with GA&nbsp;as part of your professional digital marketing efforts, or simply to learn more about it while undertaking study.&nbsp;[[/p]]

[[p]]The tutorial&nbsp;covers&nbsp;some of the most important features&nbsp;of GA, including&nbsp;the following areas:&nbsp;[[/p]]

[[ul]]
	[[li]]Where to find the code/tag in GA[[/li]]
	[[li]]GA account structure[[/li]]
	[[li]]How to find the code on a website[[/li]]
	[[li]]How to check if the tag is working[[/li]]
[[/ul]]

[[p]]This is all explained with an on-screen walk-through which is easy to follow.&nbsp;[[/p]]

[[p]]Just play the video below to watch the tutorial.[[/p]]

[[p]]The global leader in web&nbsp;analytics, GA&nbsp;"helps you understand how people use your sites and apps, so you can take action to improve their experience".&nbsp;[[/p]]

[[p]]The platform tracks and reports website traffic data, providing a wide range of metrics on content, audience, conversions, and more.&nbsp;[[/p]]

[[p]]You can access the platform and get started with it [[a href="https://marketingplatform.google.com/about/analytics" target="_blank"]]here[[/a]].[[/p]]

[[ul]]
	[[li]]For lots more videos on all aspects of digital marketing, you can access and subscribe to the Digital Marketing Institute YouTube channel [[a href="https://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]here[[/a]].[[/li]]
[[/ul]]

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Video Tutorial: Google Analytics Fundamentals

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