Digital entrepreneur Stephen Walsh joins the Digital Marketing Institute to talk about the important role played by analytics in content marketing. 

He looks at how marketers and brands can take a more strategic and targeted approach to their content offering, by utlilizing analytics and digital tools, to ultimately achieve greater results and establish credibility with their audience.  

This interview provides very helpful advice and tips for those in the content marketing space, focusing on how to boost and optimize content.  

Stephen has co-founded three successful digital businesses, including BuzzSumo, which provides key data and insights on the performance of content. He is currently CEO of Anders Pink, a tool which finds, filters and shares new content. 

You can also listen to an audio version of the interview above (Power Members only).