Using Analytics to Boost Content with Stephen Walsh

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[[p]]Digital entrepreneur Stephen Walsh joins the Digital Marketing Institute to talk about the important role played by analytics in content marketing.&nbsp;[[/p]]

[[p]]He looks at how marketers and brands can take a more strategic and targeted approach to their content offering,&nbsp;by utlilizing analytics and digital tools, to ultimately achieve&nbsp;greater results and establish&nbsp;credibility with their audience.&nbsp;&nbsp;[[/p]]

[[p]]This interview provides very helpful advice and tips for those in the content marketing space, focusing on&nbsp;how to boost and optimize content.&nbsp;&nbsp;[[/p]]

[[p]]Stephen has co-founded three successful digital businesses, including [[a href="https://buzzsumo.com/" target="_blank"]]BuzzSumo[[/a]], which&nbsp;provides key data and insights on the performance of content.&nbsp;He is currently CEO of&nbsp;[[a href="https://anderspink.com/" target="_blank"]]Anders Pink[[/a]], a tool which finds, filters and shares new content.&nbsp;[[/p]]

[[p]]You can also listen to an audio version of the interview above (Power Members only).[[/p]]

Using Analytics to Boost Content with Stephen Walsh 

Introduction - Web Analytics Basics - 001 SM4-01-025

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Analytics with Google Analytics - Legal Situation - 001 CDMP8-09-283

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Analytics with Google Analytics - Events Report - 001 CDMP8-09-306

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Analytics - Management Reporting - 001 DMISC-01-089

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Using Analytics to Boost Content with Stephen Walsh

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