Top Tips: Trends to Watch For in 2026

top-tips-trends-to-watch-for-in-2026

[[p]]Explore four short clips from our DMI episode on trends and predictions for digital marketing in 2026. [[a href="https://www.linkedin.com/in/derekliddy/" target="_blank"]]Derek Liddy[[/a]], [[a href="https://www.linkedin.com/in/janemcdaid/" target="_blank"]]Jane McDaid[[/a]], and [[a href="https://www.linkedin.com/in/jimlecinski/" target="_blank"]]Jim Lecinski[[/a]] share what they&rsquo;re watching across AI, search, content credibility, PR, creators, e-commerce, and consumer behavior.[[/p]]

[[p]][[strong]]Derek Liddy[[/strong]] explains how AI changes day-to-day marketing work, and why first-party data and consent-led measurement matter more as tracking tightens. He also looks at how search shifts toward question-based discovery shaped by AI answers.[[/p]]

[[p]][[strong]]Derek[[/strong]] also breaks down what content needs in 2026, linking credibility and usefulness to E-E-A-T style signals, and warning against generic, tool-made content that doesn&rsquo;t add value.[[/p]]

[[p]][[strong]]Jane McDaid[[/strong]] shares an agency view of 2026, arguing that creativity becomes the edge when production gets easier through AI. She also points to PR as a stronger lever in AI-led discovery, and highlights the creator economy and network-driven influence[[/p]]

[[p]][[strong]]Jim Lecinski[[/strong]] outlines what changes for consumers and marketers, from mobile AI supporting in-store shopping decisions to a shift from AI automation toward better judgement and curation. He also flags power and energy limits as a factor in how fast AI can scale.[[/p]]

[[p]][[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-129-2026-trends-in-digital-marketing" target="_blank"]]Listen to the full podcast[[/a]] to hear all the advice for what&#39;s coming up in 2026![[/p]]

Paid Search - Reporting on the Success of a Paid Search Campaign Summary - 001 SM4-05-282

Top Tips: Trends to Watch For in 2026

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