The Growth and Importance of Video Content with Sadé Council

Digital marketing strategist and brand storyteller Sadé Council talks to Conor Ward of the Digital Marketing Institute about the continued growth of video content and its huge significance in the current environment. 

Sadé explains how marketers are adapting their approach to video, how some brands are excelling with their video content, and how they are now creating this content specifically for the major digital platforms. She also pointed out that some of the major social channels are now prioritizing video in user feeds, making it a crucial part of content and social media strategy for both big brands and smaller organizations.