Apr 3, 2020

Consider a Spring Clean with a Digital Audit

by Jessica Preddy

Posted on Apr 3, 2020

It's the time of year when people get busy with spring cleaning. So why not consider an indepth clean of your marketing strategy? Is it good, is it bad, is it effective? Are you happy with how many channels you have, and what you're operating within them?

In this exclusive lecture from Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course, presenter Jessica Preddy takes us through a Digital Audit, step by step, covering areas like:

Site Audit
Social and Channel Audit
Access and Login details
Administrators
Existing resources
History
Chain of Command

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Jessica Preddy

Jessica is a consultant with experience in marketing and an in-depth knowledge of the latest marketing techniques. Her previous roles have included working in a marketing agency and numerous customer-service-facing positions that have given her exposure to a wide range of customers and clients.