Digital marketing strategist and content specialist Sadé Council chats to the Digital Maketing Institute's Conor Ward about her own career path to date. 

She discusses the key skills she has picked up, such as social media and community management, content creation and brand promotion. She has valuable advice for those looking to establish themselves in the digital marketing space, and recommends a combination of technical digital skills, commercial savvy, networking and creativity.

Sadé has built up interesting experience through her various roles, both on the agency side and with major brands including American Express and L'Oréal.

This interview should prove helpful and insightful for anyone looking to build their career in digital marketing.