Nov 14, 2023

← Back to Videos

Real Career Stories: Advertising Copywriter

by Will Francis

Posted on Nov 14, 2023

dmi video thumbnail

Join for FREE to access this video

Curious to know how others got to where they are today in their career? On the DMI podcast we get to chat with all sorts of digital marketing professionals - but their career journeys are all unique. 

John McMahon is a veteran creative director in advertising and marketing and he tells us here how he got started as a copywriting... after doing a PhD in philosophy. He offers advice on creating a portfolio and how to move up the ranks.  

Listen to the full podcast episode where John gives lots of practical advice on managing creativity in your daily work and stories about some interesting briefs he's dealt with in his time.

Will Francis
Will Francis

Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter (X) or LinkedIn.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.