Nov 13, 2019
“It’s having two mindsets: one is purely on numbers and data, the other is what’s really useful and helpful. And I think if you can kind of combine the two together then that’s a good place to be.” Joe Williams
SEO is the art of making your content and website more visible, rankable and crawlable to search engines and it's often seen as something very difficult and hard to achieve.
In this interview (the second of three) Cathal Melinn challenges Joe Williams to demystify SEO for us all. If you think you need the help of an agency or expert you should watch this first as it's a lot more straightforward than you think and being armed with the right knowledge will get you a long way.
The way Google is evolving, it’s more about your industry knowledge than anything an 'expert' can necessarily help you with. Easier to see now why Google has considered its top competitor to be Amazon, especially with voice search coming more and more into play.
The three principles of SEO have never changed:
Other topics that come up include keyword research, RankBrain, Google Search Console, and as always his top tip is to write compelling content.