Today we are bringing you an exclusive lecture video from the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course. 

This lecture video covers Email Service Providers. Our lecturer Andrea Francis explains what an Email Service Provider (ESP) is and the role ESPs play in running email campaigns.  

She examines the following important areas:

• The role of an ESP
• The features of an ESP
• How ESPs can facilitate a unique email experience
• The value of email automation
• The types of ESPs available
• The advantages and limitations of using an ESP

Play the video below to view the lecture content:

If you found this interesting, why not check out the entire CDMP course. Just click here.