Exclusive Lecture Video: Buyer Personas

exclusive-lecture-video-buyer-personas

[[p]]Today we are bringing you an exclusive lecture video&nbsp;from the Digital Marketing Institute&#39;s&nbsp;[[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]Certified Digital Marketing Professional&nbsp;(CDMP) course[[/a]].&nbsp;[[/p]]

[[p]]This lecture video covers&nbsp;[[strong]]buyer personas[[/strong]], which play a vital role in digital marketing strategy and content marketing in particular. Our lecturer Se&aacute;n Earley&nbsp;explains all the key aspects of this, aided by useful slides full of information and guidance.[[/p]]

[[p]][[strong]]He examines the following important areas:[[/strong]][[/p]]

[[ul]]
	[[li]]Buyer personas defined and explained[[/li]]
	[[li]]Their purpose in the context of content marketing[[/li]]
	[[li]]Considerations when developing personas, including objectives, platforms and interests[[/li]]
	[[li]]Behaviors, needs and preferences of buyer personas[[/li]]
[[/ul]]

[[p]]&nbsp;[[/p]]

[[p]][[strong]]Simply play the video below to view the lecture content:[[/strong]][[/p]]

[[p]]In conjunction with this lecture video, we recommend&nbsp;using our&nbsp;toolkit:&nbsp;[[a href="https://my.digitalmarketinginstitute.com/library/entry/marketing-personas-template-s1t-t2k" target="_blank"]]Building Marketing Personas - Your Essential Template[[/a]].&nbsp;This template gives you an ideal practical framework to form&nbsp;personas for a target audience, either to assist with&nbsp;real&nbsp;campaigns&nbsp;or simply as a learning tool. You can build, update and adjust&nbsp;the personas by inserting the relevant details on the&nbsp;template.[[/p]]

[[p]]We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click&nbsp;[[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]here[[/a]].[[/p]]

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