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Sep 16, 2020

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Essential Skills 6: Crisis Management

by Will Francis

Posted on Sep 16, 2020

Any business can become engulfed in bad publicity when a crisis hits. In today's environment, news travels fast and you have to respond promptly and proactively to maintain your brand's integrity. Planning for - and managing - a crisis should be a part of any business plan. Crisis Management is essentially a set of strategies and processes for dealing with unexpected negative situations. The better your preparation, the better you’ll be able to respond when a crisis actually happens

These four videos cover how to prepare and plan for future crises and deal with them when they happen. Presenter Will Francis loosk at where a crisis might occur, tips on social media and privacy policies, the importance of monitoring social channels, rebuilding customer trust and how to show your brand's commitment to the customer, first and foremost.

1. Introducing Crisis Management

2. Preparing For a Crisis

3. Detection and Short-term Crisis Handling

4. Repairing the Damage and Rebuilding Trust

About The Essential Skills Series

This series includes a number of videos that explore those personal skills that we tend to overlook but which are becoming ever more important in your marketing life. These include communication, creativity, persuasion, project management, collaboration, strategic thinking, and crisis management. An important study was done in 2019 by the Digital Marketing Institute in collaboration with The Economist Group, and the full white paper is available to read on the library. The survey of 500 global marketing executives revealed that the ongoing skills gap in digital marketing includes these key essential skills.  

These videos come from our DMI Expert course

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Will Francis
Will Francis

Will Francis is a recognised authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter or LinkedIn.

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