Jun 3, 2022

SEO Keyword Research Toolkit

Let’s say you’ve conducted your SEO keyword research by completing the four recommended steps:

  • Selected a topic
  • Brainstormed
  • Reviewed each keyword’s value and difficulty
  • Prioritized the keywords

Now, how do you use this procedure, in practice, to improve SEO performance?

Download the toolkit below to help you turn your keyword research into actual content for your site.

You can use it to go through pages already existing on your website, or to identify content gaps. Content gaps are pages that don’t exist but could be quite valuable to create.

Keyword Research Toolkit

The toolkit will take you through the following steps:

  1. Identify and list the main topic pages of your website you want to rank for on Google.
  2. You should be strategic about this. For example, if you are selling yoga courses and each course has a different price point, you might consider putting more effort into the more lucrative courses.
  3. Populate the columns adjacent to your topics with one P1 keyword, two P2s, and between zero and ten or more P3 keywords.
  4. Note: While the focus will be on your most important keywords, you don’t need to fit them all into your content across a limited number of pages. Doing so might otherwise appear forced, or seem artificial.
  5. You might need to create a new page to rank for a specific keyword. You can justify creating a new page if your existing content doesn’t satisfy the user intent for that keyword, or it can’t be easily adapted to do so.
  6. Review your findings regularly and explore any relevant topics that aren’t already covered to identify potential content gaps.
  7. Finally, research further web pages and add any content gaps you’ve identified to your content creation plan.

This content is available to Power Members only.


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Emma Prunty
Emma Prunty

As the DMI's Content Editor Emma works to bring our members insightful and topical content every week. She has worked in digital everything for over 20 years, from New York to Oslo and Toronto to Dublin, and is always on the lookout for the latest currents of where things are going next. As producer of our popular podcast, winner of the 2023 Memcom Podcast Award, she's always happy to hear from anyone interested in coming on the show to share their expertise. She can be found on LinkedIn.

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