Nov 25, 2019
Pricing and product positioning are important elements of any marketing strategy and plan. Even in today’s digital world marketers continue to hark back to the marketing mix, a crucial foundational model to help define what the product or service can offer and how to plan for a successful product offering.
Most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place; the model will help you to devise a plan that balances profit, client satisfaction, brand recognition, and product availability.
In this presentation, Paul Lewis presents a template to help you determine the two key factors of Price and Position.
You can download the template here as a Powerpoint file or PDF.
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