Pricing and Positioning Toolkit

Pricing and product positioning are important elements of any marketing strategy and plan. Even in today’s digital world marketers continue to hark back to the marketing mix, a crucial foundational model to help define what the product or service can offer and how to plan for a successful product offering.

Most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place; the model will help you to devise a plan that balances profit, client satisfaction, brand recognition, and product availability.

In this presentation, Paul Lewis presents a template to help you determine the two key factors of Price and Position. 

You can download the template here as a Powerpoint file or PDF.