Nov 25, 2019

Pricing and Positioning Toolkit

Pricing and product positioning are important elements of any marketing strategy and plan. Even in today’s digital world marketers continue to hark back to the marketing mix, a crucial foundational model to help define what the product or service can offer and how to plan for a successful product offering.

Most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place; the model will help you to devise a plan that balances profit, client satisfaction, brand recognition, and product availability.

In this presentation, Paul Lewis presents a template to help you determine the two key factors of Price and Position

You can download the template here as a Powerpoint file or PDF.

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Paul Lewis
Paul Lewis

Paul is a 20+ year marketing veteran who began his career in Los Angeles with the global advertising agency BBDO. He then moved on to spend eight years at Experian, the world’s leading global information services company. Since 2013, he has been overseeing the management, creation and execution of social media marketing and sales enablement programs at global tech company Pitney Bowes.

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