Our latest Member Spotlight piece is a pair of very useful Excel templates created and submitted by DMI member Charles Mackenzie.
Planning and managing digital media campaigns at scale can be a complex task that involves multiple teams, tasks, and publishers. Mistakes can lead to missed deadlines or poor campaign performance.
This Digital Media Planner acts as a central document that can be easily shared to provide all teams from the client side, and creative and media agencies, with a birds-eye campaign view.
The Digital Media Tracker provides a central budgeting tool that tracks campaign performance and provides a powerful campaign benchmark resource for future planning.