In a marketing career spanning more than 25 years, Laurence has combined roles both at agencies and in-house with a specialization in the SaaS industry for two decades. In 2000 she was appointed Global Marketing Director at Global Beach Group, a cutting edge digital agency headquartered in London, and went on to help launch the company’s east coast operation in the United States.
From there Laurence held a number of senior level marketing positions at organisations across continents, including Executive Director of Marketing at Kaplan, before returning to London to become Global Vice President of Marketing for a Martech company.