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Feb 16, 2023

CMO Persona Template

Buyer personas are research-based profiles that represent your target audience and can help you adapt key aspects of your sales and marketing for greater success. Clarifying the types of people who benefit from your solutions and the challenges you help them solve, is critical to your efforts to attract and retain customers. This applies to roles in B2B marketing as much as any other.

The template below focuses on one particular role, that of Chief Marketing Officer (CMO), and will help you map out key elements such as their:

  • Company, role and personal information
  • Business priorities
  • Learning sources
  • Challenges
  • Investment and technology priorities

From this information you can create a typical profile of the customer, partner or client to meet your needs.

This content is available to Power Members only.


Emma Prunty
Emma Prunty

As the DMI's Content Editor Emma works to bring our members insightful and topical content every week. She has worked in digital everything for over 20 years, from New York to Oslo and Toronto to Dublin, and is always on the lookout for the latest currents of where things are going next. As producer of our popular podcast, she's always happy to hear from anyone interested in coming on the show to share their expertise. She can be found on LinkedIn.

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