Dec 09, 2020

Presentation: Social Selling Fundamentals for B2B

Julie Atherton photo

byJulie Atherton

Posted on Dec 09, 2020

Now more than ever it is crucial for B2B organizations to integrate effective social selling into their marketing and sales activity. 

In this webinar, social media consultant and author Julie Atherton explains and explores the fundamentals of social selling. She covers:

What is 'the social selling funnel'?

  • How social can help you build an effective sales network
  • The importance of content marketing in social selling
  • The principles of lead nurturing in social
  • How to harness influencers in your network

Watch Julie's full webinar here.

This content is available to Power Members only.

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Julie Atherton

Julie is an award-winning digital strategist, with over 30 years’ experience. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up Small Wonder. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, Social Media Strategy which was a top read chosen by Thinkers360. You can find her on Twitter and LinkedIn.