Presentation: How to Run a Content Audit Analysis

Content Marketing - What's Working? What isn't Working? The answer is in the detail - which you'll find in your data.

Whether your content marketing efforts are done solo or whether you have a team to assist - it's almost impossible to make any high-value strategy move without data.

There are a variety of free and paid tools that can help you run content and audit data analysis - helping you separate the right from the wrong.

In this webinar, Kelsey Jones (Founder of SixStories and Editor-In-Chief at NeilPatel.com) covered:

• What a content audit is and how it can help your website traffic.
• Through pulling data from various tools and resources, we will be able to see:
• Where you have gaps in your content (helping you come up with content topic ideas)
• Which of your posts have lost the most traffic (and how to fix it)
• What topics or services you should focus on next in order to take your website/blog to the next level
• With actionable steps and examples, it's possible to get ahead of the competition by optimizing your current content and preparing for what your target audience expects next.