Nov 17, 2023

Presentation: How to Develop a Content Marketing Plan in 10 Steps

A content marketing strategy is a key element of your entire digital marketing strategy. In this webinar on developing your content marketing DMI's head of marketing Mischa McInerney walks you through 10 clear steps to developing and planning your content to ensure success.

The 10 steps are:

  1. Setting objectives
  2. Understanding your audience - build personas
  3. Being relevant
  4. Knowing and measuring your funnel
  5. Establishing your content pillars
  6. Developing a Push and Pull plan
  7. Creating a hub and spoke model around your keywords
  8. Creating data capture content
  9. Amplifying your brand through advocates
  10. Setting KPIs and measure success

This content is available to Power Members only.


Mischa McInerney
Mischa McInerney

Mischa McInerney is the Chief Marketing Officer, Digital Marketing Institute. Mischa has over 20 years' experience in various countries, industries, and roles across the world. She is fluent in Japanese and once hosted a cooking show on Japanese television. She was a co-founder of an email marketing company in Australia, before moving back to Ireland to set up her own Marketing Consulting company. She then moved into Ulitities as Digital Marketing Manager of Ireland's largest energy provider, where she won several national and European awards for innovative digital brand campaigns. She then moved to Bank of Ireland, Ireland's largest bank as Director of Digital and CVM. 9 months ago she moved to the Digital Marketing Institute as CMO of the world's largest provider of on-demand certified Digital Marketing Courses.

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