Presentation: Brand Storytelling - Should Digital Marketers Lead with the Heart or the Head?

Presentation: Brand Storytelling - Should Digital Marketers Lead with the Heart or the Head?

Our subject matter expert Ekaterina Walter recorded a webinar with us where she looks at the complex question of whether the heart or the head should drive Brand Storytelling. You can view the full recorded webinar, (2nd October 2018) at this link

The slides from the presentation are available below.

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Ekaterina walks us through marketing campaigns and weighs up both emotional and factual considerations.

This presentation is valuable for anyone involved in forming digital marketing strategies, both for big brands and smaller companies. 

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PPT: Brand Storytelling - Should Digital Marketers Lead with the Heart or the Head?

Ekaterina Walter

Ekaterina has led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. She is an international speaker and author of Wall Street Journal bestseller 'Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg'. Find out more about her profile here

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