Presentation: Brand Storytelling - Should Digital Marketers Lead with the Heart or the Head?

Our subject matter expert Ekaterina Walter recorded a webinar with us where she looks at the complex question of whether the heart or the head should drive Brand Storytelling. You can view the full recorded webinar, (2nd October 2018) at this link: 

The slides from the presentation are available below.

Ekaterina walks us through marketing campaigns and weighs up both emotional and factual considerations.

This presentation is valuable for anyone involved in forming digital marketing strategies, both for big brands and smaller companies.