Feb 07, 2022
Presentation: Digital Marketing Campaign Strategy and Proposal
Posted on Feb 07, 2022
In his webinar, Paul Lewis presents a high-level walkthough of the components making up a digital marketing plan and outline for a launch campaign.
These presentation is a useful guide to creating your own campaign strategy and proposal. You can view the webinar where Paul talks through the plan in detail.
- Project Outline
- Goals & Objectives
- Persona
- KPIs
- Team Roles & Responsibilities
- Launch Activity Calendar & Activities
- Content Marketing Matrix
- Content Type via Sales Funnel
- How to present the proposal in-house and to an agency.
The presentation refers to the handy toolkit you can also download, Content and Channel Matrix Template.
Updated February 2022
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