Feb 7, 2022

Presentation: Digital Marketing Campaign Strategy and Proposal

In his webinar, Paul Lewis presents a high-level walkthough of the components making up a digital marketing plan and outline for a launch campaign. 

These presentation is a useful guide to creating your own campaign strategy and proposal. You can view the webinar where Paul talks through the plan in detail.

  • Project Outline
  • Goals & Objectives
  • Persona
  • KPIs
  • Team Roles & Responsibilities
  • Launch Activity Calendar & Activities
  • Content Marketing Matrix
  • Content Type via Sales Funnel
  • How to present the proposal in-house and to an agency.

The presentation refers to the handy toolkit you can also download, Content and Channel Matrix Template.

Updated February 2022

This content is available to Power Members only.


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Paul Lewis
Paul Lewis

Paul is a 20+ year marketing veteran who began his career in Los Angeles with the global advertising agency BBDO. He then moved on to spend eight years at Experian, the world’s leading global information services company. Since 2013, he has been overseeing the management, creation and execution of social media marketing and sales enablement programs at global tech company Pitney Bowes.

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