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The Value of Social Media Marketing

by Will Francis

Posted on Feb 9, 2024

How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.

Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform ⁠Agora Pulse⁠, ⁠Emeric Ernoult⁠. Host ⁠Will Francis⁠ quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use.

Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg...



The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTubeApple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, email the podcast team!

Will Francis
Will Francis

Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter (X) or LinkedIn.

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