Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insights as they have proven to be still topical and pressing as ever. So, join host Will Francis and 8 experts and practitioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. Will and the guests looked at issues around recruitment and upskilling and key factors regarding the customer experience. We also touched on the Metaverse, NFTs, AI, Google's ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world, we looked at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that's just some of what we covered!
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This episode features the future-gazing talents of:
- Ken Fitzpatrick, CEO of the Digital Marketing Institute
- Brian Corish, MD of Accenture Interactive (ASGR)
- Alison Battisby, Founder of Avocado Social and DMI lecturer
- Mischa McInerney, CMO of the Digital Marketing Institute
- Cathal Melinn, eCommerce specialist and DMI lecturer
- Orla Stack, Director of HR, Digital Marketing Institute
- Brendan Almack, MD of Wolfgang Digital
- Kate Toon, SEO and copywriting consultant