Jul 22, 2022

2022 Trends in Digital Marketing - Refocus

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byWill Francis

Posted on Jul 22, 2022

Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insights as they have proven to be still topical and pressing as ever. So, join host Will Francis and 8 experts and practitioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. Will and the guests looked at issues around recruitment and upskilling and key factors regarding the customer experience. We also touched on the Metaverse, NFTs, AI, Google's ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world, we looked at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that's just some of what we covered!

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on Apple PodcastsSpotifyYouTube, and all other podcast platforms.

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This episode features the future-gazing talents of:

  1. Ken Fitzpatrick, CEO of the Digital Marketing Institute
  2. Brian Corish, MD of Accenture Interactive (ASGR)
  3. Alison Battisby, Founder of Avocado Social and DMI lecturer 
  4. Mischa McInerney, CMO of the Digital Marketing Institute
  5. Cathal Melinn, eCommerce specialist and DMI lecturer
  6. Orla Stack, Director of HR, Digital Marketing Institute
  7. Brendan Almack, MD of Wolfgang Digital
  8. Kate Toon, SEO and copywriting consultant

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Will Francis

Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter (X) or LinkedIn.