Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Digital Marketing and Customer Experience - Developing an Omnichannel Strategy - 001 SP5-03-156

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Strategy and the Digital Mindset - Strategy and the Digital Organization - 001 CDMA4-06-161

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Communications Fundamentals - Digital Communication and the Buyer's Journey - 001 SP5-02-089

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Digital Marketing Strategy - Overarching Strategy - 001 PRO11-10-634

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Inside B2B Marketing in FinTech

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