Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Strategy Formulation Plan - Strategic Outsourcing - 001 SP4-09-285

sp4-10285-wu36y

Strategy Formulation Plan - Deriving Value From a Digital Strategy - 001 SP4-09-269

sp4-10269-7yhgc

Digital Marketing Strategy - Developing a Brief - 001 CDMP8-10-350

cdmp8-10350-ny1wh

Digital Marketing Strategy - Research Activities - 001 CDMP8-10-342

cdmp8-10342-fdy0z

Inside B2B Marketing in FinTech

Related Free Video Lessons

Linda Mullen

Recomended For You