Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Developing a Digital Strategy with Strategic Thinking - Benefits of Strategic Thinking - 001 SP5-09-672

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The Digital Landscape - Explainer: Omnichannel Marketing - 001 CDMA4-02-040

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Search Strategy Execution and Optimization - Search Marketing Strategies for Omnichannel - 001 SM6-10-644

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Budgeting and Building an Effective Digital Team - Setting a Digital Marketing Budget - 001 SP5-07-497

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Inside B2B Marketing in FinTech

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