Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Social Customer Service - Social Customer Service Models - 001 SMM4-09-433

smm4-10433-e7p69

Digital Marketing Strategy - Reviews - 001 CDMP8-10-338

cdmp8-10338-c72qj

Digital Communications - Situational Analysis - 001 SP4-03-095

sp4-10095-yvbnj

Strategy Formulation Plan - SMART Criteria - 001 SP4-09-278

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Inside B2B Marketing in FinTech

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