Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Search Strategy Execution and Optimization - Omnichannel Marketing and CRO for E-Commerce - 001 SM6-10-035

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Developing a Digital Strategy with Strategic Thinking - Strategy Scope and Planning - 001 SP5-09-634

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External Analysis – Opportunities and Threats - Today’s Applicability of Porter’s Five Forces Model - 001 PG5-05-439

pg5-10439-vyczs

Developing a Digital Strategy with Strategic Thinking - Benefits of Strategic Thinking - 001 SP5-09-672

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Inside B2B Marketing in FinTech

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