Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Search Strategy Execution and Optimization - Evaluating a Search Strategy - 001 SM6-10-649

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Developing a Digital Strategy with Strategic Thinking - Understanding Strategic Thinking - 001 SP5-09-671

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Communications Fundamentals - Digital Communication Planning - 001 SP5-02-088

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Digital Marketing Strategy - Strategy and Research Activities - 001 PRO11-10-647

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Inside B2B Marketing in FinTech

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