Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Digital Marketing Strategy - Channel Specifications for a Launch Plan - 001 CDMP8-10-356

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Digital Communications - Consumer Trends and Insights - 001 SP4-03-084

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Strategy Formulation Plan - Benchmarking Against Competitors - 001 SP4-09-272

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Digital Marketing Strategy - Budgeting - 001 CDMP8-10-330

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Inside B2B Marketing in FinTech

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