Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Social Media Strategy - Planning Creative for Social  - 001 SMM6-10-608

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Search Strategy Execution and Optimization - The Consumer Journey: Search to Purchase - 001 SM6-10-032

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Digital Marketing Strategy - Identifying Campaign Channels - 001 PRO11-10-683

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Digital Marketing Strategy - Offline Channels - 001 PRO11-10-685

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Inside B2B Marketing in FinTech

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