Inside B2B Marketing in FinTech

podcast-31-inside-b2b-marketing-linda-mullen

[[p]]How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at fintech company Fenergo about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people.[[/p]]

[[p]]Transcript below[[/p]]

Inside B2B Marketing - Transcript

Search Strategy Execution and Optimization - SEO Strategy - 001 SM6-10-631

sm6-10631-aof5a

External Analysis – Opportunities and Threats - The Concept of Strategic Groups - 001 PG5-05-445

pg5-10445-u9z8d

Digital Marketing Strategy - Creative Strategy - 001 PRO11-10-671

pro11-10671-147qj

Search Strategy Execution and Optimization - The Consumer Journey: Search to Purchase - 001 SM6-10-032

sm6-10032-w44i2

Inside B2B Marketing in FinTech

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