Influencer Marketing - the Marketer

podcast-116-influencer-marketing-the-marketer-wix

[[p]]On the DMI podcast, we&#39;re devoting the next 2 episodes to going deep into influencer marketing. First from the marketer&#39;s viewpoint and then from the creator&#39;s.[[/p]]

[[p]]In this first episode host &#8288;[[a href="https://willfrancis.com/" rel="noopener nofollow" target="_blank"]]Will Francis[[/a]]&#8288; chats with &#8288;[[a href="https://open.spotify.com/episode/linkedin.com/in/1sarahadam" rel="noopener nofollow" target="_blank"]]Sarah Adam[[/a]]&#8288;, Head of Partnerships and Influencer Marketing at &#8288;Wix&#8288;. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, &#8288;Wix Studio&#8288;, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today&rsquo;s creator economy.[[/p]]

[[p]]Key tips from Sarah:[[/p]]

[[ol]]
	[[li]]Pick influencers for their professional relevance, not follower count[[/li]]
	[[li]]Focus on organic discovery over so-called influencer tools[[/li]]
	[[li]]Invest in long-term relationships, not just one-off campaigns[[/li]]
[[/ol]]

[[p]]-----------[[/p]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

Influencer Marketing - the Marketer

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