Why Community Matters More than Followers

podcast-112-why-community-matters-more-than-followers-kineta-kelsall

[[p]]In this episode of the DMI podcast, host [[a href="https://willfrancis.com/"]]&#8288;&#8288;Will Francis&#8288;&#8288;[[/a]] sits down with [[a href="https://www.linkedin.com/in/kinetakelsall/"]]&#8288;Kineta Kelsall,&#8288;[[/a]] founder of [[a href="https://www.schoolofsocial.org.uk/"]]&#8288;School of Social&#8288;[[/a]] and LinkedIn trainer, to dive into the art of [[strong]]building genuine communities[[/strong]] in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about [[strong]]creating spaces[[/strong]] where like-minded people can connect authentically.[[/p]]

[[p]]She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead.[[/p]]

[[p]]----------------[[/p]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

It's not that we want to connect, it's that we need to connect. We want to be understood.

Social Media Marketing - The Value of Building a Social Media Community - 001 PRO11-03-157

pro11-10180-skilu

Social Apps and Other Platforms - Pinterest Fundamentals - 001 SMM6-05-322

smm6-10322-uw4e3

Facebook, Instagram, WhatsApp, and Threads  (Meta) - Feeds - 001 SMM6-03-148

smm6-10148-ygsvb

Facebook, Instagram, WhatsApp, and Threads  (Meta) - Facebook and Instagram Ad Campaigns - 001 SMM6-03-174

smm6-10174-5llv2

Why Community Matters More than Followers

Related Free Video Lessons

Recomended For You