Why Community Matters More than Followers

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[[p]]In this episode of the DMI podcast, host [[a href="https://willfrancis.com/"]]&#8288;&#8288;Will Francis&#8288;&#8288;[[/a]] sits down with [[a href="https://www.linkedin.com/in/kinetakelsall/"]]&#8288;Kineta Kelsall,&#8288;[[/a]] founder of [[a href="https://www.schoolofsocial.org.uk/"]]&#8288;School of Social&#8288;[[/a]] and LinkedIn trainer, to dive into the art of [[strong]]building genuine communities[[/strong]] in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about [[strong]]creating spaces[[/strong]] where like-minded people can connect authentically.[[/p]]

[[p]]She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead.[[/p]]

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[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

It's not that we want to connect, it's that we need to connect. We want to be understood.

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Why Community Matters More than Followers

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