What Does a Fractional CMO Do?

podcast-110-what-does-a-fractional-cmo-do-strategic-pete

[[p]]The word "fractional" gets bandied around a lot these days. But what does it really mean, and how can a CMO be fractional?[[/p]]

[[p]]In this episode of the DMI podcast, host [[a href="https://willfrancis.com/"]]&#8288;Will Francis&#8288;[[/a]] sits down with Peter Murphy Lewis of [[a href="https://strategicpete.com/"]]&#8288;StrategicPete.com&#8288;[[/a]] and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming a data-driven marketing strategist for a wide range of industries, including software, finance, media, and even zoos.[[/p]]

[[p]][[strong]]What you&rsquo;ll learn:[[/strong]][[/p]]

[[ul]]
	[[li]]What a [[strong]]Fractional CMO[[/strong]] is and why the role is booming[[/li]]
	[[li]]Who actually needs a CMO, and who doesn&rsquo;t[[/li]]
	[[li]]The [[strong]]biggest marketing mistakes[[/strong]] Peter made and what he learned[[/li]]
	[[li]]The [[strong]]most in-demand digital marketing skills[[/strong]] for 2025[[/li]]
	[[li]]Why [[strong]]LinkedIn newsletters and automation[[/strong]] are underrated goldmines[[/li]]
	[[li]]How and why Peter [[strong]]builds high-performing remote teams[[/strong]] using local talent[[/li]]
[[/ul]]

[[p]]Peter also talks about the power of vulnerability in leadership, his intern-to-MVP framework, and why he believes AI is an opportunity, not a threat.[[/p]]

[[p]]Check out Peter&#39;s documentary on YouTube - [[a href="https://www.youtube.com/watch?v=pr90UfMPKbE"]]&#8288;People Worth Caring About&#8288;[[/a]][[/p]]

[[p]]----------------[[/p]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

Digital Leadership - The Difference between Managing and Leading - 001 SP5-08-570

What Does a Fractional CMO Do?

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