What Does Today's CMO Really Do?

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[[p]]In this episode - our 100th! - host&nbsp;[[a href="https://willfrancis.com/" rel="noopener" target="_blank"]]Will Francis&#8288;&#8288;&#8288;[[/a]]&#8288; chats with&nbsp;[[a href="https://www.linkedin.com/in/terry-payne-09722856/" rel="noopener" target="_blank"]]&#8288;[[/a]]Brian Finnerty, the CMO of educational software company&nbsp;[[a href="https://www.d2l.com/" rel="noopener" target="_blank"]]D2L[[/a]].[[/p]]

[[p]]They look at Brian&#39;s long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing.[[/p]]

[[p]]"Marketing is a great profession. It&#39;s plugged into the heartbeat of a company and its growth and its commercial viability.[[br /]]
---------[[/p]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="https://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="https://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="https://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us![[/p]]

[[p]]If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

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What Does Today's CMO Really Do?

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