The Evolving State of AI Search

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[[p]]There&#39;s a lot going on with search and the effects of AI, and no-one&#39;s sure where it&#39;s all headed! One voice of reason is this week&#39;s guest, Luke O&#39;Leary, who emphasizes the fundamentals of search marketing that won&#39;t change: good UX and optimization, understanding your audience, solid content, and testing.[[/p]]

[[p]]Luke and host &#8288;[[a href="https://willfrancis.com/" target="_blank"]]Will Francis&#8288;[[/a]] look at how the role of an SEO is changing, the latest E in [[a href="https://digitalmarketinginstitute.com/blog/a-guide-to-google-e-e-a-t" target="_blank"]]Google E-E-A-T[[/a]], how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it.[[/p]]

[[p]][[a href="https://www.linkedin.com/in/luke-o-leary-cmo/" target="_blank"]]&#8288;Luke O&#39;Leary[[/a]]&#8288; is VP of Media Strategy &amp; Operations at [[a href="https://advanced.npdigital.com/consulting/?utm_source=dmi&amp;utm_medium=sp&amp;utm_term=dmi-promotion-np-digital&amp;utm_content=course&amp;utm_campaign=dmi-channels" target="_blank"]]Neil Patel Digital[[/a]], EMEA. He also tells us about his career and the interesting differences he&#39;s seeing between marketing and the world or work, having moved from California to London.[[/p]]

[[p]]Watch the full video episode on &#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]]&#8288;.[[/p]]

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[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="https://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us![[/p]]

[[p]]If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Email%20from%20Podcast%20"]]email the podcast team[[/a]]![[/p]]

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The Evolving State of AI Search

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