Scaling Business Beyond Borders

by Maeve Kneafsey

Posted on Jul 27, 2023

Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), appetite (customers), and ability (technology).

Maeve Kneafsey – serial entrepreneur, mentor, and advisor to businesses in many countries – joins Will Francis⁠ for an in-depth discussion about how you can scale your business beyond borders. You can also read her 9 top tips for excelling at international digital marketing

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Maeve Kneafsey
Maeve Kneafsey

Maeve Kneafsey is an international practitioner and speaker in marketing, digital transformation, eCommerce, and analytics. Starting with founding Ireland's first content strategy/digital marketing agency, she has over 20 years’ experience launching and building international digital-led businesses, from early concept to funding to growth.  

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