Why is Branding Important?

by Will Francis

Posted on Feb 3, 2023

A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personalization and the rise of artificially generated designs.

Jason's top tips on getting started on your brand or rebrand:
1. Look at other brands out there, not just your obvious competitors, and see who is offering a solution to a user's core problem.
2. Doing nothing is often a solution to a problem.
3. Think about where you can be different.
4. Then start the creative process.

Check out Crowdspring's focus group tool.

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Will Francis & Jason Byer of Crowdspring
Will Francis & Jason Byer of Crowdspring

Will Francis
Will Francis

Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter (X) or LinkedIn.

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