Google Analytics is a fundamental part of any digital marketing strategy. Until 2020, the interface used by marketers was known as Universal Analytics. It is being superseded by Google Analytics 4 (GA4) and Universal Analytics will be fully retired by 2023. GA4 is already the default version for anyone setting up a new Google Analytics account.
This ebook serves as a handy guide to anyone who wants to set up Google Analytics 4. With the help of this guide, marketers who transition to GA4 from Universal Analytics will be able to locate all their favorite reports quickly and easily within the new GA4 environment; and new users of the platform will discover how to get the most from its key features.
Download the Guide to GA4
This ebook covers the following topics:
- What is GA4?
- Why is setting up GA4 important?
- Tracking the customer journey
- Setting up and configuring GA4
- GA4 reports
- Preparing for the end of Universal Analytics
This content is available to Power Members only.