B2B marketing can seem daunting. When every lead has the potential to make a significant impact on your business’s profits, and competition is fierce, your B2B marketing strategy can make the difference between success and failure.
This comprehensive e-book is designed to help you create, use, and continually improve a B2B marketing strategy for your organization.
It breaks the process down into these 10 easy steps, for improved lead generation, customer experience, and sales.
- Understand your B2B marketing context
- Define your objectives
- Take an integrated approach
- Understand and target your audience
- Build an online presence
- Generate, nurture, and convert leads
- Measure, test, and learn
- Boost results with paid advertising
- Drive efficiencies with automation
- Where outsourcing could help
This content is available to Power Members only.
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