Apr 20, 2023
Customer experience (CX) is one of those marketing buzzwords that has been gaining traction over the past number of years. However, it’s not just some new, fancy fad. In fact, CX is fast becoming a key focus for many marketers and business leaders.
Put simply, CX refers to how customers experience your brand. It encompasses all customer interactions. This involves managing customer engagement at all touchpoints along the customer journey. As a result, it spans marketing, sales, operations, and customer service, and it works across digital and traditional business models.
This 50-page ebook offers a comprehensive guide to CX, explaining:
Throughout, you’ll find several best-in-class examples to inspire you!
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