The DMI Guide to Inbound Marketing

Inbound marketing is a highly effective methodology that focuses on creating valuable content to attract leads and convert them into loyal, paying customers. It's the opposite of outbound marketing which relies on interrupting the consumer with billboard ads, cold calling, and flyers.

Instead of vying for your customer's attention, inbound marketing helps you earn their interest through content, and most importantly, keep it.

In this ebook, we discuss the components of inbound marketing, as well as strategy and implementation. This guide will provide you with a strong overall view of inbound marketing and how it can help your organization. Covering in depth:

• The Marketing Funnel and the Customer Journey
• Blogging types and tactics
• Social Media platforms for Inbound Marketing
• Content promotion such as email blasts, social sharing
• SEO for Inbound
• Lead Magnets and Customer Engagement
• How to Measure Success