Oct 22, 2021

← Back to eBooks

The DMI Guide to Inbound Marketing

by Kelsey Jones

Posted on Oct 22, 2021

The DMI Guide to Inbound Marketing

Inbound marketing is a highly effective methodology that focuses on creating valuable content to attract leads and convert them into loyal, paying customers. It's the opposite of outbound marketing which relies on interrupting the consumer with billboard ads, cold calling, and flyers.

Instead of vying for your customer's attention, inbound marketing helps you earn their interest through content, and most importantly, keep it.

In this ebook, we discuss the components of inbound marketing, as well as strategy and implementation. This guide will provide you with a strong overall view of inbound marketing and how it can help your organization. Covering in depth:

  • The Marketing Funnel and the Customer Journey
  • Blogging types and tactics
  • Social Media platforms for Inbound Marketing
  • Content promotion such as email blasts, social sharing
  • SEO for Inbound
  • Lead Magnets and Customer Engagement
  • How to Measure Success

This content is available to Power Members only.

Login

Related Articles


Kelsey Jones

Kelsey is a digital marketing consultant, speaker and writer who owns Six Stories, a digital marketing agency focused on content in social media and SEO. Kelsey was the head editor at Search Engine Journal for three years and has worked with Yelp, Contour Living, Bounty and Gazelle. 

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.