Jul 20, 2018

← Back to eBooks

eBook: A Comprehensive Guide to Digital Marketing Strategy

by Ekaterina Walter

Posted on Jul 20, 2018

eBook: A Comprehensive Guide to Digital Marketing Strategy

Digital marketing strategy isn’t just a document or a flashy presentation. It’s much more than that. It’s a North Star that guides your team. It’s an approach that allows you to innovate within your organization. It is an opportunity for you to show what you and your team can do. It is a factor that gives executive team confidence in your team’s ability to contribute to positive business impact.

Yes, a lot of digital marketing teams don’t have a clear strategic guidance from executives. But that’s no excuse for you to not have a strategic plan in place. It does take time and effort to produce. But once you have it in place, you will see a huge positive change in your team’s execution and confidence level of internal stakeholders.

This content is available to Power Members only.


Ekaterina Walter
Ekaterina Walter

Ekaterina has led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. She is an international speaker and author of Wall Street Journal bestseller 'Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg'. Find out more about her profile here

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.