Digital marketing strategy isn’t just a document or a flashy presentation. It’s much more than that. It’s a North Star that guides your team. It’s an approach that allows you to innovate within your organization. It is an opportunity for you to show what you and your team can do. It is a factor that gives executive team confidence in your team’s ability to contribute to positive business impact.

Yes, a lot of digital marketing teams don’t have a clear strategic guidance from executives. But that’s no excuse for you to not have a strategic plan in place. It does take time and effort to produce. But once you have it in place, you will see a huge positive change in your team’s execution and confidence level of internal stakeholders.