Case Study

With over 15 million users and growing, Revolut has set itself apart in the traditional industry as a digital-only banking app that focuses on a core product and is easy to use. So how has its marketing strategy set it apart?

Revolut: From Start-Up to Super App

revolut-from-start-up-to-super-app

[[p]]Revolut is a company that&rsquo;s taken the financial world by storm. Its self-titled &lsquo;global financial super app&rsquo; became the UK&rsquo;s most valuable start-up after a [[a href="https://www.bbc.com/news/business-57854969" target="_blank"]]&pound;24 billion/$33 billion valuation[[/a]] making it more valuable than some European banks.&nbsp;[[/p]]

[[p]]With [[a href="https://www.businessofapps.com/data/revolut-statistics/" target="_blank"]]over 15 million users[[/a]] and growing, Revolut has set itself apart in the traditional industry as a digital-only banking app (or [[a href="https://www.forbes.com/advisor/banking/what-is-a-neobank/" target="_blank"]]neobank[[/a]]) that focuses on a core product and is easy to use with no hidden charges. In other words, it offers a simple and effective alternative to a traditional bank.&nbsp;[[/p]]

[[p]]What&rsquo;s particularly interesting about Revolut is its marketing approach. With a focus on the user, the brand aims to turn customers into advocates. This helps Revolut tap into one of the oldest and most reliable forms of promotion - word-of-mouth advertising.&nbsp;[[/p]]

[[p]]So how did this start-up go from zero to hero in just eight years? Let&rsquo;s look at their digital marketing strategy and tactics that have made it one of the [[a href="https://digitalmarketinginstitute.com/blog/7-fintech-trends-that-will-shape-the-future-of-banking" target="_blank"]]biggest disruptors in the finance industry[[/a]].&nbsp;[[/p]]

[[p]]As [[a href="http://inno-insight.net/revolut-we-spent-0-on-marketing-to-reach-15-million-users" target="_blank"]]Benjamin Belais[[/a]], Head of France and Switzerland at Revolut says: &ldquo;Banking is not sexy, nobody wants to talk about it &ndash; let&rsquo;s make banking great again.&rdquo;[[/p]]

Revolut: From Start-Up to Super App

Clodagh O'Brien

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Revolut: From Start-Up to Super App

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